The term video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The main source of most online video is YouTube videos.
Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy.
Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit from creating effective video content and positioning that content for strongest returns.
As your business evolves, so does your story, and that is something you should actively share with the public. By bringing in viewers and keeping followers connected, you can potentially create new leads and customers.
Video marketing is a great way to refresh your marketing strategy and develop messages in ways that text can’t. Different target audiences resonate with multiple channels of communication online, but it is safe to know that most social media and online platforms utilize video marketing to share their message now more than ever.
There are some compelling reasons to consider developing quality video content to get the best value from your online marketing budget.
Creating a video marketing campaign helps your business’s voice to be heard among a sea of other online voices. Finding a way to stand out can be difficult if you are only utilizing text and images, but video marketing is a useful strategy to get creative while reaching your target audience.
Video marketing helps you grow brand awareness, reach new audiences, and influence purchasing decisions in an interesting, compelling way.