Search Engine Optimization (SEO) - Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Let us know if you need help with search engine optimization in Cincinnati and Dayton.
When small businesses think of Search Engine Marketing, or SEM, the first thing that comes to mind is often search engine optimization, or SEO. While getting your website to rank organically on the search engine results page (SERPs) is one of the most important online marketing tactics, it’s critical not to overlook the other half of the equation – search engine advertising. Also known as PPC advertising, it’s one of the easiest, quickest, and most cost-effective ways to drive qualified website traffic, and ultimately get more leads for your business. Here are six no-brainer reasons to use search advertising to market your business online.
1. You Can Build On Your Existing SEO Efforts
You’re probably already doing on-page and off-page search engine optimization for your business website — and that’s a great way to help your business get found online. Research shows that 53% of clicks on Google go to the first result on the page, and organic SEO is what can help your business rank there. It’s also true that 75% of consumers don’t scroll past page one of the search results. Now that Google shows fewer organic results, it’s becoming harder than ever to rank on page one, but search advertising can help searchers find your business on that all-important first page.
2. You Can Get Found Immediately in SERPs
In addition to being an easy remedy to getting visibility for your business on the first page of search engine results, search advertising also delivers immediate results. While optimizing your website to rank higher organically could take weeks, months, or even years — not to mention the expertise needed to optimize it completely and effectively — your search ad can start to appear in the search results very quickly after you set up your campaign and bid on keywords you want to rank for. This enables you to reach searchers long before your SEO efforts may take effect on your organic rank.
3. You Can Target Specific Consumers by Geography & Search Terms
Because search ads allow you to target specific geographic areas and keywords, such as a certain product or service you offer, you can focus your advertising efforts on consumers who are looking for exactly their type of business. This means consumers may be more likely to click on your targeted and optimized text ad rather than a less-specific organic result that may or not be relevant.
4. You Can Try Different Text Ad Messages
Another benefit of using search ads is that it allows you to easily change or test multiple headlines, messages, calls to action, and more to see which performs best with your target audience. You can also run multiple ad groups within one campaign, each with a message that targets a different part of your business. For instance, a dentist may want to run one search ad for braces and another one for teeth whitening within the same campaign. This not only gives you more flexibility in your content, but it also allows you to narrow your audience based on specific products or services they are looking for.
5. You Can Promote Special or Seasonal Offers
In addition to promoting specific products or services, you can also create search ads to promote specials and seasonal offers, like a back-to-school discount on braces. Since you can easily update your ad groups or text ads, you can remove the offer or replace it with another one in just a matter of minutes.
6. You Can Drive Consumers to a Conversion-Optimized Landing Page
Search engine ads are also very effective for driving traffic to campaign-specific landing pages. Running a special for $100 off braces? Create a special landing page that provides details about your offer along with a clear call to action and conversion path. For instance, your landing page might ask potential patients to call your office to schedule an appointment during a specific window of time, which increases the likelihood they will follow through with contacting you. Having an optimized landing page can help you increase conversions from prospects that search for your business online.
We can’t stress enough how a well-written, well-targeted, and well-executed search engine advertising campaign can help you get more customers online. To learn more about our search advertising service or to request a consultation, visit www.onlineadvertisingcincinati.com
Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start?Here are 10 need-to-know facts about SEO.
When launching a digital marketing strategy, you have to determine how to measure your return on investment. Some efforts like pay per click advertising can start driving leads within a couple of days. However, SEO will take months or longer before you start noticing a difference in revenue, but your patience will pay off. Unlike PPC, SEO results are much longer lasting and cannot be turned off and on due to spend.
These days, it is imperative that you have a mobile-friendly website. Search engines value customer experience, and it is proven that customers have a better experience when using a responsive site, no matter what device they’re using. Long gone are the days when your customers just went to their desktop computers to search for what they needed. The number of searches on mobile devices surpassed desktop in 2015, and search engines are not likely to rank you very high if consumers have to zoom in on your tiny print.
It’s easy for us to see what’s in a picture, but how do search engines actually know what the picture contains? You need to help search engines identify your visual content. Save your image files using the primary keywords of your landing pages, include captions, and insert alt text to help search engine bots understand what consumers actually see in your pictures.
PPC advertising, otherwise known as search engine marketing, is a great way to quickly become visible on the first page of search engine results. If you can show up on the results page in both paid search and the organic listings, you’re taking up more real estate and boosting your credibility. Search engines value quality, keyword-rich content on both SEO and PPC so you could be rewarded with cheaper clicks over time as your landing pages have been optimized for relevancy.
According to Google, a reasonable load time for websites is about 4 seconds. Consumers want instant gratification and don’t like to waste time watching a blank or incomplete screen while your site loads. If search engines notice site visitors are leaving your site after waiting too long, you’re going to get outranked by your competitors running sites that load quickly. It also decreases the chances of your site being fully indexed because search engine bots have a limited amount of time and budget to crawl your site.
Word of mouth online has a powerful impact on sales. Reviews are highly trusted by consumers, and your reputation influences their purchasing decisions over your competition. Encouraging your customers to leave positive reviews so that everyone else can see what you’re doing right is only the first step. By adding Schema.org markup to those reviews, search engines are then able to actually show those ratings in your results, greatly increasing the chance a consumer clicks to your 4-star (or better) business.
On top of having a mobile-friendly website full of relevant content, it’s also important to ensure it’s easy to navigate. You want your customers to be able to find what they need and not leave your website frustrated. Make sure you offer various options for consumers to get from page to page, like a top navigation bar, and include anchor text with hyperlinks within your content.Search engine bots crawl your site to determine how your internal links direct to other pages within your site. The better organized your site is with internal links pointing towards pages you want customers to see the most, the more search engines will recognize their importance. Perform regular checks throughout your site to make sure there aren’t any page errors. Having pages that don’t work leads to a negative user experience and lessens your site credibility with the search engines.
Half of online searches for smaller businesses occur with the intent to visit in person. Need people to know when you’re open? You better have your business hours updated across rating sites and local listings. Alternatively, you don’t want potential customers getting your after-hours message because they found outdated information. Search engines look at this information as well. You need to have your business name, address, and phone number updated and consistent across the web or search engines won’t know what information to trust.
Do you notice the map section on the Google results page with business locations highlighted? If your business has a physical location, or even multiple stores for customers to visit, you need to make sure you’re visible on Google Maps. This is done automatically just by activating your Google My Business page with your address. You can also give yourself an added boost by verifying your page. By going through this process, Google knows the information on this page is accurate and is more likely to rank your map listing above your competitors.
SEO practices are constantly evolving as search engines update their algorithms. Online search behavior is progressing with technology, and major search engines like Google strive to continue providing a positive user experience. They’re also trying to catch sites taking shortcuts to boost their rankings. Black hat SEO practices take advantage of current algorithms for short term gains but can result in getting penalized by a drop in ranking when caught. Stay up to date on best practices and your organic presence will experience positive, long-term growth.There’s a lot to keep track of when it comes to SEO. Your SEO checklist is an ongoing strategy that requires patience while building a solid foundation for your paid media efforts. Whether you’re doing it all yourself or entrusting an expert to manage your SEO while you focus on running your business, taking these factors into consideration when optimizing your organic presence will help yield year-over-year revenue growth.
Search Engine Optimization (SEO) - Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. http://searchengineland.com/guide/what-is-seo